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BERNINA 740

We love to help pick out the perfect machine for our customers. Come visit us and we'll help you decide.

Included with your purchase at Asheville Cotton Co.:
  • Five FREE 2-hour Machine Mastery classes that may be taken any time, in any order, and as many times as you like. (Sorry, Machine Mastery Classes are not available otherwise.)
  • Discounts on Bernina branded items during Machine Mastery classes
  • Discounts throughout the store
  • One-year Labor Warranty On-Site at Asheville Cotton Co.
  • FREE First-year Clean, Oil and Adjust Service on your purchase anniversary
  • In-store and on-phone help from an experienced team

$4,999 MSRP - Special In-Store Pricing!

The Bernina 740 would be the perfect machine for someone who needs more throat space in an affordable price range. It has a huge 10" throat, built-in Dual Feed walking foot, FreeHand System, Jumbo Bobbin, Automatic Pivoting, and 9mm wide stitches. The Bernina Stitch Regulator (BSR) is not included, but it's BSR capable. The speed of the 770 means that freemotion stitches using the optional BSR foot are even more precise than in previous models. You'll love being able to sew even the wide decorative stitches on quilts with the Dual Feed function, which acts like a walking foot to hold all your layers together. You'll appreciate the large sewing extension table that comes with the 740, and all the extra lighting.

The 740 would be the perfect machine for a quilter who owns an older Bernina but wants the Dual Feed (built in walking foot) function, the Jumbo Bobbins, more throat space and more light. Any BSR will work with the 740.

The 740 would also be perfect for someone who works on large projects such as curtains and other home decor, or larger garments. The Jumbo Bobbin means fewer interruptions and Dual Feed means less hassle with unruly fabrics.

Why we love the Bernina 740:

(Highlighted items indicate features that are upgrades from the previous model.)

  • 10" Throat
  • 4.3" Touch Screen
  • Improved Lighting (30 LEDs vs. 16 on the 590)
  • 1000 Stitches Per Minute
  • 9mm wide stitches
  • Bernina Dual Feed
  • Upper and Lower Thread Indicator
  • Jumbo Bobbin
  • Automatic Thread Cutter
  • Bernina Stitch Regulator (BSR) Optional
  • Foot Control with Kick-Back
  • Adjustable Presser Foot Pressure
  • Free Hand System (Knee Lift)
  • Hover/Automatic Pivoting
  • Automatic Presser Foot raise and lower
Good to Know:
  • The 740 is the first Bernina with the large 10" throat
  • The 740 does not include the BSR, but any BSR will work with it
  • The 740 cannot be upgraded to include embroidery
5 Full-Shank presser feet included:
  • #1C Reverse pattern foot
  • #1D Dual Feed reverse pattern foot
  • #3A Automatic buttonhole foot
  • #4D Dual Feed Zipper foot
  • #20C Open Toe foot for applique or decorative stitches
Other machines to consider:
  • Bernina 770
  • Bernina 790
  • Bernina 880
View the BERNINA 7-Series brochure